Professional
Hair at its
finest.
Salerm Cosmetics — founded in Barcelona, trusted by salons across 20+ countries. Now available direct in the UK, for professionals and retail customers.
Our Ranges
The Collections
Salerm Vision · 120 Shades
Platinum Intense Ash
Shade 10.11
Find Your Shade
120 micro-molecular
colour pigments.
Tap a swatch to preview the tone. Every Salerm Vision shade is formulated with one of the lowest ammonia levels in professional colour for vibrant, long-lasting results.
Shop Salerm VisionHandpicked
Featured Products
Our Story
50 Years of
Professional
Excellence
Founded in Barcelona over 50 years ago, Salerm Cosmetics is the flagship brand of the VMV Cosmetic Group — now trusted by salons across 20+ countries on four to five continents.
Our hero system, Salerm Vision, offers 120 shades using micro-molecular colour pigments for vibrant, long-lasting results. With one of the lowest ammonia levels in professional colour, and minimal resorcinol (only 3 of 120 shades), it's designed for modern salon professionals.
In the UK, Salerm is distributed exclusively by Francaldo — founded by David Capaldo, a professional colourist with 35+ years' experience, offering bespoke training and technical support to salons and wholesalers.
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For Professionals
Are you a salon or wholesaler?
Apply for a trade account and access exclusive trade pricing, bulk ordering, and dedicated support from our technical team.
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